Content Marketing Manager

mission is to empower companies by providing seamless access to high-quality web content, enabling them to focus on insightful data analysis rather than complex data collection. We pride ourselves on offering access to the most comprehensive data repositories across various verticals and are committed to providing exceptional and rapid support to meet our clients evolving data needs.

As a Content Marketing Manager at you will be pivotal in developing and executing a content strategy that drives website traffic, generates qualified leads from both organic and paid channels, builds brand awareness, and establishes a thought leader in the industry. You will be responsible for the end-to-end creation and distribution of a variety of content formats, working both independently and in close collaboration with internal and external teams. This role requires a proactive individual who can manage multiple projects simultaneously and deliver exceptionally high-quality content with minimal oversight.

What Youll be Doing:
Drive a data-driven content strategy to achieve a 25% YoY organic traffic increase and contribute significantly to annual lead generation (thousands).
Oversee creation of SEO-optimized content (blog posts, ebooks, whitepapers, etc.) and manage outsourced writers based on SEO agency briefs, ensuring high quality.
Collaborate with cyber analysts on Dark Web Pulse and contribute to CEO thought leadership content, following a similar briefing/review process.
Own end-to-end newsletter process (NBD, DWP, Cyber Roundup) via Hubspot.
Implement gated content strategies, optimize CTR, and continuously improve content conversion rates.
Ensure accurate and SEO-optimized content upload to WordPress, leveraging Google Analytics and PowerBI to track leading/lagging performance indicators.
Manage content calendars/workflows in Monday.com to meet ~12 monthly content pieces, working ~50% independently and 50% collaboratively with relevant teams.