PPC and SEO specialist for AI product

Required PPC and SEO specialist for AI product
An innovation-focused company that has created businessgpta privacy-first ai platform
role description:
we seek a skilled PPC and SEO specialist to join our dynamic team. this role will focus on driving growth through both paid search campaigns ( PPC ) and organic search strategies ( SEO ). you will be responsible for planning, executing, and optimizing PPC campaigns across platforms like google ads and meta, while also managing and improving the organic search presence through effective SEO strategies.
key responsibilities:
PPC (paid search):
campaign management: develop and manage PPC campaigns.
keyword research & strategy: identify high-performing keywords for paid campaigns.
ad creation & optimization: write and optimize ad copy for improved ctr and conversions.
bid management: adjust bidding strategies to maximize roi while staying within budget.
performance tracking & reporting: monitor and report on PPC performance, providing actionable insights.
a/b testing: implement a/b tests to improve ad copy, landing pages, and targeting.
budget management: allocate and manage PPC budgets efficiently.
SEO (search engine optimization):
on-page optimization: optimize website content and technical SEO elements to improve rankings.
content strategy & collaboration: work with content teams to apply SEO best practices.
technical SEO audits: conduct site audits to fix technical SEO issues.
link building: implement off-page SEO strategies, including link-building.
SEO analytics & reporting: use analytics tools to track and report on organic performance.
competitor analysis: conduct competitor research to identify SEO opportunities.