Performance Marketing Manager

The company seeks an experienced t Performance Marketing Manager o lead our paid advertising efforts for our exciting new jewelry brand. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels and Google Ads.
Analyze campaign performance metrics (such as CTR, CPA, ROAS) and provide actionable insights to improve performance.
Collaborate with the marketing team to create compelling ad copy and visually appealing creatives.
Monitor and manage campaign budgets, ensuring optimal spend for maximum ROI across all PPC efforts.
Stay updated on industry trends, advertising strategies, and platform updates to ensure campaigns remain competitive.
Conduct A/B testing to optimize ad performance, improve conversion rates, and refine targeting strategies.
Provide regular performance reports to stakeholders, showcasing results, key learnings, and optimization opportunities.