Required Marketing Operations
About the company
The company harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions. Using our technology, banks can act on their transaction data in real-time to offer timely, contextual insights that drive engagement, deepen customer relationships, and fuel business growth. As industry leadersyes, we really are leaderswe serve the worlds top financial institutions, empowering over 150 million customers monthly across 35 global markets, from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the position
The Marketing Operations role is designed to support digital marketing, data analysis, and collaboration with cross-functional teams. The position will assist in driving key marketing initiatives, ensuring alignment with sales objectives, and optimizing the use of marketing automation, CRM systems, and other technologies.
Responsibilities
Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.
Marketing Operations Support: Assist with updating the company website and social media channels. Help prepare and distribute marketing emails. Assist in the development and maintenance of marketing automation workflows. Manage and update the CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives. Monitor and report on marketing campaign performance metrics.
Marketing: Support the planning and execution of marketing campaigns across various channels. Assist in content creation for digital platforms, including website updates, blog posts, and social media content. Analyze website traffic and user engagement metrics using tools like Google Analytics. Help optimize landing pages and user experience (UX) to improve conversion rates.
Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives. Communicate effectively with team members to support project timelines and deliverables.
Collaboration and Support: Work closely with the marketing team to understand data needs and provide weekly reporting in Excel and PowerPoint. Support the development and execution of data-driven marketing strategies. Collaborate with other departments, including sales to align marketing efforts.