Digital Marketing Specialist

Company DescriptionGreen Bay Remodeling Inc is a well-established construction company with operations across California and Texas. We specialize in residential remodeling and custom home improvement projects. Our experienced team delivers high-quality results with a strong focus on customer satisfaction and long-term value. While our core business is in the U.S., we operate a full in-house marketing team based in Israel.Role DescriptionThis is a full-time, on-site role for a Google Ads & SEO Specialist, located at our Herzliya office. You will work closely with our U.S.-based team to manage and optimize digital campaigns for the American market. This includes paid search ( PPC ), performance marketing, local SEO, and organic presence via Google tools.This position is ideal for a hands-on digital marketer who thrives on data, loves performance, and wants to work in a fast-paced environment with large ad budgets and measurable results.Responsibilities Plan, manage, and optimize Google Ads campaigns (Search, Display, YouTube, PMax, Remarketing) Handle monthly ad budgets of $150,000+ with focus on lead generation and ROI Lead SEO efforts: keyword research, on-page optimization, off-page strategy, and technical audits Manage and optimize Google My Business listings and local visibility Use Google Analytics, Google Tag Manager, and other tools to track and improve performance Collaborate daily with our U.S. marketing and sales team Report on performance and continuously improve KPIs (CPL, ROAS, CTR, etc.)Qualifications  in Israel or in California