Content Marketing Manager

Were looking for a Content Marketing Manager, reporting to the Team Lead, Content Marketing in the UK.

So, what will you be doing all day?

Crafting engaging, data-driven content: Develop high-impact blog posts, white papers, case studies, reports, and landing pages targeted at business leaders in marketing, analytics, category management, and ad sales.

Building and executing a content strategy: Support go-to-market objectives across product lines by crafting compelling narratives that highlight how each solution delivers value to different customer personas.

Acting as a strategic partner to Product Marketing:
Collaborate with Product Marketing to develop messaging frameworks, product positioning content, battle cards, and solution-level content for campaigns, events, and sales enablement.

Leveraging AI to boost efficiency: Use AI-powered content tools to optimize workflows, improve SEO, and personalize content across channels.
Tools we love: ChatGPT, Character.AI, Gemini, Copy.ai, Claude, Grammarly, Flourish, Infogram, Hemingway, Midjourney, and Airtable.

Turning unique data into actionable insights: Translate Similarwebs powerful data into compelling stories and insights that resonate with decision-makers across industries. Work with data analysts and the insights team to create engaging reports, industry benchmarks, and real-time trends that build authority and relevance.

Collaborating across content and insights teams: Work closely with product marketing, SEO, insights, industry, and demand gen teams to align content with business objectives. This spans blogs, case studies, white papers, and reports, as well as social media, email, and webinars.

Experimenting and innovating: Test and implement AI-driven content approaches, staying ahead of industry trends to maintain a competitive edge. Spearhead the adoption of AI tools and infrastructure (e.g., prompt libraries, automated workflows, LLM-based content creation) to scale high-quality content production.

Driving business impact: Identify opportunities to strengthen content marketing materials and messaging by persona, use case, industry, and region. Optimize and repurpose core assets into channel-ready content for LinkedIn, newsletters, paid campaigns, and product-led growth (PLG) motions.

Tracking performance and optimizing content: Track content performance, run experiments, and continuously optimize strategies based on insights and key performance indicators (KPIs).