Product Marketing manager

We are seeking a highly-motivated and experienced Product Marketing lead to lead the successful introduction, go-to-market, and adoption of our newest product. As a Product Marketing lead, youll direct our newest strategic product that is currently in the development stage. Youll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers. Youll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning. You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.
Responsibilities Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product Develop a deep understanding of the product, its unique value proposition, and target customer segments Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation Conduct market research and redefine our view of the competitive landscape to inform decision making regarding our roadmap and GTM strategy Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration Work with sales and growth teams to meet revenue and customer goals Play a leadership role the marketing department without hands-on people management