Growth Marketing Manager

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.