B2B Product Marketing Manager

The Product Marketing Manager (PMM) will play a crucial role in driving the success of our AI-powered products and services by developing and executing innovative marketing strategies. This role requires a deep understanding of the product, market, and customer needs, as well as the ability to leverage data and technology to drive results. The PMM will work closely with the Director of Product Marketing based in Israel and collaborate extensively with sales teams across multiple locations, including Chicago, New York, Arizona, and London.
What you will be doing
Product Positioning: Develop clear, compelling product positioning and messaging that showcases our AI capabilities and differentiates Popular Pays in the marketplace.
Go-to-Market Strategy: Plan and execute data-driven go-to-market strategies for new product launches, including defining target audiences, marketing channels, and success metrics.
Sales Enablement: Create and provide sales teams with cutting-edge tools, materials, and training they need to effectively sell Popular Pays products. This includes developing interactive sales decks, AI-powered product demos, and comprehensive competitive analysis.
Content Creation: Collaborate with the content team to produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and social media content. Demonstrate exceptional writing and creative skills to craft compelling narratives.
Market Research & Analysis: Conduct in-depth market research to understand customer needs, market trends, and competitive landscape, using advanced analytics tools to derive actionable insights.
Campaign Management: Plan, execute, and measure multi-channel marketing campaigns to drive product awareness, adoption, and customer engagement. Utilize marketing automation tools and AI-driven insights to optimize campaign performance.
Customer Feedback: Gather and analyze customer feedback using advanced analytics tools to continuously improve product offerings and marketing strategies.
Cross-Functional Collaboration: Work closely with product development, customer success, and operations teams to ensure cohesive and effective marketing efforts.