We are looking for a highly motivated SEO Specialist.
Responsibilities:
Conducting keyword research (in a variety of languages) to identify high-value keywords and phrases relevant to the business's industry, products, and target audience.
Optimizing website content, including titles, meta descriptions, headings, and body copy, to improve search engine rankings and user experience.
Ensuring the website is technically optimized for search engines, including optimizing site speed, fixing crawl errors, implementing schema markup, and improving site architecture.
Developing and executing a content strategy that aligns with SEO goals, including creating high-quality, keyword-optimized content that attracts and engages the target audience.
Building high-quality backlinks from authoritative websites to improve the website's authority and search engine rankings.
Monitoring website performance using SEO tools such as Google Analytics (GA4) and Google Search Console, analyzing key metrics, and identifying opportunities for improvement.
Conducting competitive analysis to identify strengths, weaknesses, and opportunities in the search landscape, and adjusting SEO strategies accordingly.
Staying updated on industry trends, algorithm changes, and best practices in SEO to ensure the website remains optimized and competitive.
Collaborating with other teams, such as content creators, web developers, and PPC teams, to implement SEO best practices and achieve business objectives.
Providing regular reports on SEO performance, including key metrics, insights, and recommendations for improvement, to stakeholders and senior management.
Conducting A/B tests and experiments to optimize various elements of the website for better search engine performance and user engagement.