Head of B2B & Brand Marketing

Were seeking a visionary marketing leader to spearhead the strategy and execution of our B2B Marketing & Brand initiatives.
As Head of B2B Marketing & Brand Strategy, you'll be pivotal in shaping our brand narrative, strengthening our market position, and driving sustainable business growth.
You will lead a high-performing marketing team, collaborate with freelancers and agencies, and work closely with C-suite executives to align marketing efforts with business priorities in a fast-paced, performance-driven environment.
B2B Marketing Responsibilities:
Lead and develop a high-performing creative team hands-on, fostering a culture of collaboration, creativity and continuous improvement.
Lead the strategy, design, and execution of a new company website to strengthen our brand and improve user experience.
Align marketing strategies with business goals, ensuring measurable growth in brand awareness, engagement, and lead generation.
Oversee global B2B campaigns, with a focus on LinkedIn, and collaborate with sales to optimize lead funnel and conversion strategies.
Develop sales enablement content and materials to support business development and drive revenue growth.
Optimize campaigns based on performance metrics and insights.
Employer Branding & Communications Responsibilities:
Elevate the companys reputation through executive thought leadership, employer branding initiatives, meetups and industry events.
Oversee high-impact content initiatives, including the Executive State of Mind podcast, industry reports, and strategic PR.
Manage relationships with external agencies and freelancers to ensure high-quality execution and project delivery.