Marketing Manager

The Marketing Manager will lead the Marketing activities for a fast growing segment and provide a broad range of marketing support to the unit group.

Primary Tasks:

Manage the development of new B2B and B2C campaigns, including commercials and influencers activities.

Manage the social media channels and work with service providers to develop and execute successful data driven strategy.

Develop marketing materials and activities according to brand guidelines in cooperation with product managers, regional marketing, and other relevant functions.

Create and update collaterals, web content, brochures, practice enhancement kits, , newsletters, banners, ads, video and sales tools.

Support product launches with marketing and campaign productions.

Develop creative concepts for consideration in various marketing materials.

Assist in the development and execution of online strategies that include web promotion, search engine marketing and social media.

Perform marketing analysis of our online assets, social media and campaigns performance. Provide ongoing reporting and marketing insights and optimization recommendations.

Responsible for art directing, storyboarding and message development for creative design work for various online and offline ads, signage and marketing materials.

Manage multiple external vendors and explore new options where relevant.