Digital Marketing & Communication Manager

*Digital Marketing & Communication Manager*

*Position: 100% *

*Location: Nes Ziona*

*Position Overview:*

We are seeking a Digital Marketing & Communication Manager to enhance our online presence, drive brand awareness, and generate high-quality leads. This role involves managing the company website, executing social media campaigns, optimizing SEO, and overseeing Academy and Customer Education Programs.

*Key Responsibilities:*

*Website & Content Management*

• Maintain and optimize the company website, ensuring SEO best practices.

• Work with designers to enhance user experience (UX) and engagement.

• Monitor analytics to improve performance.

*Social Media & Digital Campaigns*

• Develop and manage content on LinkedIn, Twitter, and other platforms.

• Execute paid and organic campaigns to increase visibility and engagement.

• Track and adjust strategies based on key performance metrics.

*Lead Generation & SEO*

• Set up and optimize Google Ads and PPC campaigns.

• Conduct keyword research and A/B testing for improved ad performance.

• Analyze and report on campaign effectiveness.

• Develop and implement magnet lead in all digital channels

*Email & Content Marketing*

• Plan and execute email marketing campaigns for lead nurturing.

• Manage newsletters, automation, and audience segmentation.

• Optimize content for search rankings and inbound marketing.

*Event & Conference Promotion*

• Create digital campaigns for trade shows, conferences, and webinars.

• Represent OFIL at key events, supporting sales initiatives.

*Academy & Customer Education Programs*

• Manage global educational initiatives, coordinating logistics and enrollment.

• Develop strategic partnerships with universities and industry leaders.

• Promote programs through targeted marketing efforts.

*Requirements:*

• 2-3 years of experience in digital marketing, preferably in B2B technology or industrial sectors.

• Strong knowledge of SEO, PPC, social media, and content strategy.

• Proficiency in Google Ads, HubSpot, Mailchimp, and analytics tools.

• Excellent copywriting, storytelling, and campaign management, AI tools skills.

• Data-driven mindset with expertise in performance analysis and lead generation.

• Strong project management and organizational skills.

• Ability to work independently in a fast-paced environment.

•

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Apply now and be part of our dynamic team!

*Send your C.V. to: [email protected]*

*

סוג המשרה: מלאה

שכר: 1.00₪-2.00₪ לחודש

השכלה:
* תואר ראשון (מועדף)

ניסיון:
* שיווק דיגיטלי לתעשיה: שנתיים (מועדף)