Director of Product Management for Growth and Design

We seek a highly motivated and experienced Growth Director to lead our efforts in creating and scaling a Product-Led Growth (PLG) motion. Responsible for Growth, Design, and UX teams.
This unique role combines strategic thinking, operational excellence, and creative leadership to drive customer acquisition, engagement, and retention through a seamless, intuitive, and self-service product experience.

What youll do:

PLG Strategy and Execution:
Define, develop, and implement a Product-Led Growth (PLG) strategy to increase adoption, conversion, and retention.
Collaborate cross-functionally with Product, Engineering, Marketing, and Sales to align the PLG motion with overall company goals.
Analyze user behavior, feedback, and product usage data to identify opportunities for frictionless onboarding and growth loops.
Experiment with new PLG tactics such as freemium models, in-app nudges, and self-serve upgrades to accelerate revenue.

Design Leadership:
Lead and mentor the design team, ensuring that user-centric design principles are embedded in all aspects of the product experience.
Work closely with the design team to develop intuitive interfaces and engaging user journeys that align with PLG principles.
Advocate for a strong design culture, fostering innovation and collaboration to enhance the visual identity and usability of our products.

Data-Driven Insights:
Leverage data analytics and A/B testing to measure the impact of growth initiatives and iterate on successful strategies.
Deliver regular updates on growth KPIs, user engagement, and design impact to executive leadership.