Marketing Data Analyst

Required Marketing Data Analyst
The Business Performance department is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a data analyst for our Marketing Analytics team. The scope of responsibility of this team includes budget optimization for user acquisition for our games at the scope of tens of million dollars per game, analyses of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and a lot more. Our goal is making sure we bring the best and most relevant players to its games in the most efficient and effective way.
Responsibilities:
Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
Daily support of ongoing analytical needs of the marketing department managers & teams
Establish and monitor success metrics that measure and explain the impact of the marketing activities
Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
Run ad-hoc and in-depth analyses of the different Marketing activities and trends
Support decision making based on data
Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games.