E-Commerce & Performance Marketing

A market-leading Beauty group operating across B2B and B2C in the EU and US is looking for a E-Commerce & Performance Marketing (Hands-On) Full Ownership Across Shopify, Paid Ads, Creative & Performance Lead to manage and optimize all digital activities across Shopify, paid advertising channels, creative output, and performance analytics. Shopify Management • Manage and optimize existing Shopify stores across multiple markets. • Integrate and maintain all marketing tools: Meta, TikTok Ads, Google Ads, tracking pixels, tags, feeds, marketing automation, and analytics. • Troubleshoot issues independently or coordinate with relevant experts to resolve them efficiently. Paid Advertising & Creative • Launch and manage campaigns across Meta, TikTok, and Google. • Create ad copy, scripts, and creative concepts—both static and video. • Build funnels, structure audiences, manage budgets, and scale profitable campaigns. Performance & Analytics • Analyze daily performance data: ROAS, CAC, MER, A/B tests, user behavior, attribution. • Work with GA4, dashboards, and reporting tools to optimize continuously. Proven hands-on experience in e-commerce and Shopify — a must. Strong experience running paid campaigns (Meta / TikTok / Google) — a must. Ability to write marketing copy and develop creative ideas for paid ads. Excellent English (written and spoken).