Senior Product Marketing Manager- Maternity Leave Replacement

Required Senior Product Marketing Manager - Maternity leave replacement
Your job will be to demonstrate how we solve marketing professionals most critical business questions. From the optimization of user acquisition to the epic transformation of your marketing strategy - we help you win your market. We approach product marketing as a mission-critical opportunity to disrupt the market intelligence category, make our customers data-driven superheros, and ultimately let our actionable insights speak for themselves.
You will:
Shape the voice and tell the story of our value to marketing teams across the world.
Ensure the entire company speaks the same language when it comes to your products messaging and positioning.
Launch new products and features to the market. Including external communications and campaigns, sales collateral, sales enablement and usage monitoring.
Ensure customer-facing teams are trained and ready to sell, and effectively communicate to customers.
Closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans.
Drive new sales and post-purchase engagement and retention initiatives for your products and help educate and grow a healthy user base.
Responsibilities:
You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.
Build a deep understanding of our customers and their use cases, our value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.