Senior Product Marketing Manager

We are growing and looking for a business-centric thinker with snazzier language to join our product marketing team. The ideal candidate will be responsible for developing and executing marketing strategies that drive demand, adoption, and the overall success of our suite of products. From enterprise clients all the way to product-led growth. This role requires self-motivation and a desire to address complex GTM challenges, know how to drive buy-in from stakeholders and be a master of goal-setting and planning. Your day-to-day will involve inspiring your team with sales-oriented thinking and using your stellar communication skills, empathy, and deep business acumen.
This role also requires a proven ability to execute strategically with a focus on measurable outcomes across, acquisition, retention, and expansion. Youll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, youll develop and drive key initiatives and cross-functional programs required to increase revenue.
Responsibilities:
Work with our strategy and product teams to craft and implement comprehensive GTM strategies, focusing on individuals, mid-market, and enterprise customers. Your focus will be on driving revenue growth, expanding market share, enhancing product activation, leading product releases, improving competitive win rates, and strategizing expansion plays.
Craft differentiated sales tools and enablement strategies, enriching sales efficiency and deepening product understanding. Establish a feedback loop between product, marketing, and sales to translate market feedback into actionable insights.
Develop key product value propositions into engaging, simple, business-outcome-aligned messaging that captures the why for each stakeholder.
Master content creation and visual storytelling to lead hands-on development of stellar prospect-ready collaterals such as keynote decks, case studies, product demos, product videos, one-pagers, product brochures, buttle cards, sales pitches and etc
Characterize creative specs and collaborate with the design team to bring your ideas to life
Forge robust partnerships with cross-functional teams, including product, sales, success, and marketing.