Head of Marketing

We are seeking a Head of Marketing to take charge of our brand activities and strategy development. This leader will act as the gatekeeper of our brands tone & voice, and look and feel, ensuring consistency across all channels. They will bring a 360-degree perspective to campaigns, utilizing all available channels to maximize results. Additionally, this role involves cultivating both official and unofficial communities to engage users and boost brand awareness, leading our social media efforts, overseeing PR activities, and managing our creative studio, including design, video, and content teams.
Work Environment
What do we do?
We are the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their future one pixel at a time. We provide our users with everything they need to succeed.
How do we do it?
Were building the future of web creation.
We believe in empowering our employees and our users, enabling people to grow.
Creativity, professionalism, curiosity, motivation, and friendship are the driving force behind our journey, and we take great pride in the people who lead the companys constant scaling.
Responsibilities
Manage and Lead the Brand:
Define and execute a comprehensive brand strategy that aligns with the company's goals and values, ensuring consistent messaging across all channels.
Lead the creation and execution of brand campaigns
Build and nurture both official and unofficial communities to foster engagement and promote brand loyalty.
Manage the production of brand content, including design, creative, video, and written materials, ensuring all outputs are on-brand and high-quality.
Oversee social media strategy and execution, ensuring the brands presence is engaging, consistent, and aligned with overall brand strategy.
Track and analyze the performance of branding efforts, using data and feedback to make informed decisions and adjustments.
Lead PR activities to enhance the brands image and reputation, including media relations, press releases, and public statements.