Product Line Manager

Overview

RAD is looking for an experienced Product Line Manager (PLM) for the IoT portfolio to lead product-line planning and execution across the full lifecycle of RAD’s IoT solutions. This role will own roadmap definition, market and customer requirement analysis, product specification, launch readiness, and ongoing business growth for a portfolio that includes IoT gateways, cellular routers, industrial switches, and related services and platforms. The role works cross-functionally with R&D, solution management, business development, sales, marketing, operations, global services, and partners and OEMs to turn RAD’s IoT value proposition into market wins.

Location: Ramat Hachayal, Tel Aviv. Hybrid option once a week.

Responsibilities
Own the IoT product line lifecycle from strategic planning through execution, launch, and lifecycle management.
Define and maintain the portfolio roadmap, balancing short-term customer needs with long-term strategic priorities.
Translate market needs, customer use cases, and competitive input into product requirements, business cases, pricing and COGS targets, and time-to-market plans.
Lead PLM-owned stages in the feature and release lifecycle, including feature requests, high-level business case creation, GTM readiness, and go / no-go decisions.
Define product functionality through technical specifications and use cases, and work closely with R&D to ensure high-quality end-to-end delivery.
Drive commercialization of RAD’s IoT portfolio, including offers around secure and resilient SCADA transport, smart IoT solutions, and industrial and utility connectivity use cases.
Work with marketing and product marketing on positioning, launches, presentations, data sheets, webinars, GTM toolkits, and sales enablement content.
Partner with sales and account teams to support customer opportunities, RFIs / RFPs, partner discussions, and strategic deals.
Manage and prioritize initiatives tied to RAD’s IoT differentiation, including security-by-design, certifications, protocol conversion, edge intelligence, and resilient communications.
Monitor market trends, competitor activity, and adjacent technologies such as private LTE / 5G, edge computing, AI / ML integration, and industrial IoT applications to shape roadmap decisions.
Where relevant, manage partners and OEM relationships, including specifications, commercial alignment, customizations, and sales support.
Requirements
5+ years of experience in product management or product line management for hardware and software products.
Experience in IoT, industrial networking, telecom, critical infrastructure, or adjacent networking domains.
Strong technical understanding of IoT gateways, cellular routers, IP networking and routing, security and encryption, edge computing, industrial and utility connectivity, protocol conversion, and resilient communications.
Experience in agile lifecycle management.
Proven ability to turn customer and market input into requirements, roadmap priorities, and successful launches.
Experience working in a cross-functional global environment with R&D, marketing, sales, operations, and external partners.
Strong commercial mindset, including comfort with business cases, pricing targets, and GTM execution.
Excellent written, verbal, presentation, and stakeholder-management skills.
B.Sc. in Computer Engineering, Electrical Engineering, Computer Science, or a similar technical field; MBA is an advantage.
Fluent English.

Preferred Background
Experience in one or more IoT target domains such as utilities, oil and gas, water, smart city, transportation, or industrial automation.
Familiarity with certifications and compliance requirements relevant to industrial and IoT deployments.
Experience in ASIC design, an advantage.