Marketing Specialist

Our marketing specialist should have a passion for the detail-oriented, hands-on tasks involved in managing a diverse array of marketing processes and tools. Your main responsibility will be to aid in the development, measurement, optimization, and scaling of marketing initiatives. You will handle data and insights through the CRM platform (salesforce.com) and automation tools. By collaborating with the extended team, including the Sales Development Representatives, your goal is to provide effective support, build lead generation pathways, and craft experiences that drive impactful results.

You will report directly to the VP of Marketing
What youll do
Actively manage, maintain, and enhance Marketing Automation capabilities
Maintain and optimize lead nurture funnels
Develop and manage outbound emails for content and targeting, landing pages, and forms
Technically own Marketing tools, explore new tools, and help integrate them into our environment
Collaborate and support the Sales Development Team to empower the SDR team with better processes, tools, and automation
Analyze data and reports, assess trends, and work with the marketing team to determine the actions for optimizing campaign performance
Execute marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Regularly audit and identify opportunities to enhance our marketing programs and processes
Proactive problem diagnosis, troubleshooting, and resolution
Maintain the database and prepare sales & marketing leads, meetings, and reports