Marketing Manager

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position You will work with internal and external stakeholders to execute the marketing plans of the markets you are responsible for. You’ll also focus on analyzing and exploring the data, as well as connecting with the local sales and community teams, to learn and optimize local and global marketing efforts. You will be responsible for:
* Create a smart marketing plan, based on statistics, facts, insights, and experience, to maximize the ROI, generate leads that convert to tours for various Mindspace locations, - all geared to meet Mindspace sales goals
* Build a campaign plan based on research, budget, past experience, and local vendors
* Manage marketing efforts for Mindspace locations in order to keep high occupancy levels
* Promote Mindspace’s brand in the countries we operate in
* Manage market research and analysis and get marketing insights on new markets
* Identify, hire and manage local vendors
* Generate leads for Mindspace locations, offerings, and services
* Lead launch activities for new locations and new offerings, including market analysis, messaging, launch plans, budgets, and execution
* Attract major ecosystem events to Mindspace locations and facilities
* Drive Mindspace’s presence at major conferences, trade shows, and startup events
* Lead or oversee the creation of collateral for Mindspace’s offerings: presentations, campaigns, PRs, case studies, demos, videos, sales enablement tools, etc.
* Manage the ongoing marketing for operating sites globally
* Build metrics and refine them constantly in order to have a better prediction and insights on new markets as well as a measurement system to evaluate the success