Head of Marketing/Director of Marketing

As the Head of Marketing/Director of Marketing, you will have a specialized focus on lead generation & will play a pivotal role in generating inbound leads and building a robust lead generation machine.
You will be responsible for developing and executing strategies to generate top-of-funnel leads, nurturing prospects, and optimizing conversion rates. The ideal candidate will be data-driven, innovative, and possess a deep understanding of marketing automation tools and techniques.
Main responsibilities:
Develop and implement comprehensive lead generation strategies aligned with business objectives to drive inbound leads and expand the top of the funnel.
Take charge of building the top of the funnel through strategic initiatives in SEM, newsletters, and other digital marketing channels.
Lead and execute comprehensive marketing strategies, serving as the central figure in all marketing activities; align marketing efforts with overarching business goals and objectives.
Own all marketing channels, including web, email, social, etc., driving strategy and increasing our online presence.
Marketing Automation: Utilize marketing automation tools to create targeted campaigns, automate lead nurturing workflows, and optimize lead scoring methodologies.
Content Marketing: Oversee the creation of high-quality, engaging content tailored to target audiences to attract, educate, and convert leads at various stages of the buyers journey.
Social Media Management: Develop and execute social media strategies to increase brand awareness, engage with the audience, and drive traffic to the website, ultimately generating leads.
​Analytics and Optimization: Continuously monitor, analyze, and optimize lead generation activities and channels to maximize ROI, improve conversion rates, and identify opportunities for growth.