The Position

As a Digital Campaign Specialist, you will be accountable for designing, shaping, and transforming the multi-channel engagement of the cluster through incorporating integrated social, digital, and personalized experiences that will support business growth, uncover market-level efficiencies, and drive better customer and patient experiences. You will ensure the execution of Multi-Channel Engagement (MCE) plans in close alignment with the MCE Manager. Additionally, you will actively support Product Managers with digital and MCE campaigns.

Additional core responsibilities:

Facilitating digital campaign management to drive customer engagement and delivering channels and customer usage insights for ongoing optimization of customer experience and business plans. Support brand teams, in consistently looking for new and better ways in running campaigns to improve campaign performance and digital engagement.
Supporting and coordinating digital projects within customer journey planning, specifically marketing automation campaigns, and executing digital marketing plans to support customer engagement.
Utilizing Engage CRM to foster a personalized MCE approach.
Managing KPIs monitoring and MCE metrics and dashboard to assess the effectiveness of activities.
Following up with agencies and other vendor partners to ensure the execution of the plans.