Multi-Layer CUAS Senior Director of Sales (APAC)

APAC · Full-time
About The Position

We are seeking a high-impact, quota-carrying Director of Sales – Multi-Layer CUAS responsible for driving revenue growth and closing strategic deals across the Asian market.

This is a hands-on execution role, owning opportunities end-to-end (A–Z)—from early market engagement and opportunity shaping through capture, negotiation, and contract award.

The role requires a proven “hunter-closer” with deep experience in complex defense/HLS sales cycles, capable of converting pipeline into signed contracts and revenue.

Key Responsibilities

1. Revenue Ownership & Quota Delivery

Own regional sales quota (pipeline, bookings, and revenue targets)
Build, qualify, and convert a high-value pipeline of opportunities
Drive consistent quarterly and annual revenue performance
Maintain accurate forecasting and deal visibility

2. Full Lifecycle Deal Execution (A–Z)

Own opportunities from:
Early engagement / intelligence
Opportunity shaping and positioning
Capture strategy and pursuit
Proposal development
Negotiation and contract closure
Lead complex deals including:
Government tenders
Multi-party programs
Strategic direct awards
Personally drive closing activities and ensure deals reach signature

3. Active Deal Leadership (Hands-On)

Act as deal owner and quarterback for all strategic pursuits
Coordinate internal teams (product, R&D, legal, finance) to win deals
Remove blockers and accelerate deal velocity
Ensure disciplined execution of capture processes

4. Strategic Account Penetration

Identify and develop high-value accounts across APAC
Build direct relationships with decision-makers and influencers
Expand footprint within key accounts (land & expand

5. Partner-Enabled Sales Execution

Leverage and manage local partners, integrators, and primes to win deals
Build winning teaming structures for large tenders
Ensure partners actively contribute to pipeline and deal closure

6. Competitive Positioning & Win Strategy

Develop clear win strategies per deal
Position differentiated multi-layer CUAS solutions aligned to customer needs
Anticipate competitor moves and proactively counter them

7. Market Execution Intelligence

Continuously identify new opportunities, budgets, and upcoming tenders
Maintain real-time understanding of:
Procurement pipelines
Customer priorities
Competitive dynamics
Feed actionable intelligence into ongoing pursuits
Requirements
8–12+ years in direct sales in defense, HLS, or security sectors
Proven track record of closing large, complex deals (multi-million €)
Demonstrated ability to own and close opportunities A–Z
Strong network within Asian defense / HLS ecosystem
Deep understanding of government procurement and tender processes
Experience working with system integrators, primes, and local partners
Background in CUAS / ISR / defense tech – strong advantage