Marketing Operations Manager

We're in search of a dedicated and proactive Marketing Operations Manager.
Role Overview:
As our Marketing Operations Manager, you will be responsible for ensuring the smooth and efficient operation of our marketing efforts. You will oversee the implementation and management of marketing technologies, optimize workflows, and ensure data-driven decision-making to support the overall marketing strategy targeting commercial real estate and investment management audiences.
What are we looking for
Key Responsibilities:
Marketing Automation and Technology Management
Implement and manage marketing automation tools (e.g., HubSpot).
Ensure data accuracy and integration across various platforms.
Performance Tracking and Reporting
Set up analytics and reporting frameworks.
Analyze data to provide actionable insights and recommendations.
Process Optimization
Streamline marketing workflows and processes.
Develop and implement standard operating procedures (SOPs).
Lead Management
Develop lead scoring models and ensure proper lead routing.
Set up lead nurturing campaigns to engage prospects.
Budget Management
Monitor and manage the marketing budget.
Analyze the cost-effectiveness of different marketing activities.
Innovation and Continuous Improvement
Stay updated with industry trends and new technologies.
Encourage a culture of continuous learning and improvement.