Director of Marketing

A leading blockchain security startup committed to support innovative blockchain builders and the entire ecosystem by boosting blockchain security, trust and safety. We secure the biggest companies in Web3 such as Coinbase, Consensys, EigenLayer, Uniswap, Kiln, GMX, Benqi and many other. As we enter our growth phase, we're seeking a passionate Director of Marketing who's deeply Embedded in blockchain and Web3. The chosen candidate will play a pivotal role in implementing Demand Generation strategy, content creation, social activities, Product Marketing and branding. If you're a creative thinker, resourceful, dedicated, and ready to take immediate action toward success, we'd love to have you lead the charge in positioning as a top choice for blockchain security and risk intelligence. Let's shape the future of blockchain security together!?? What you will do:
* Design and execute a strategy for generating demand, using inbound and outbound tactics across various marketing channels to produce a steady stream of high-quality leads.
* Develop and launch targeted marketing campaigns that engage our audience and promote pipeline growth
* Define and refine brand messaging for consistency across all channels.
* Boost online visibility.
* Work closely with the sales team to align marketing efforts with sales objectives, ensuring a seamless flow of leads to support revenue goals. Promptly design and implement a comprehensive sales enablement kit.
* Collaborate with the product team to create compelling materials and drive successful product launches and strategic partnerships through effective PR campaigns.
* Represent at industry conferences, webinars, and events, networking with key stakeholders and positioning as a thought leader.
* Design and execute the company's content calendar, covering industry trends, educational content, case studies, and more.
* Develop and execute a social media content strategy that engages our audience, sets a narrative, and reinforces the brand.
* Design and implement Marketing Automation, attribution, and operational dashboards in Hubspot.
* Build and manage a marketing team.
* Identify and retain advisors and ambassadors who can help achieve our mission and support our brand.