E-Commerce Paid Campaigns Manager

Requirements:
E-Commerce Campaign Strategy: Develop and execute effective PPC strategies to increase paid traffic and revenue across Google Ads, Bing, social media platforms, and other digital advertising channels. Develop campaigns that align with e-commerce sales cycles, promotional calendars, and inventory levels. Performance Optimization: Continuously analyze campaign performance data to optimize bids, adjust ad spend, and improve targeting to increase ROI and conversion rates. Utilize A/B testing and multivariate testing on ad copy, landing pages, and promotional offers to maximize effectiveness. Budget Management: Allocate and manage the budget for e-commerce advertising to ensure optimal spend across various channels. Forecast monthly costs and return on investment for e-commerce paid campaigns. Collaboration and Reporting: Work closely with the e-commerce team to ensure campaign alignment with online merchandising strategies and inventory management. Prepare and present detailed reports on campaign performance, insights, and learnings to senior management and relevant stakeholders. Market and Consumer Insights: Monitor and analyze e-commerce trends and consumer behavior to keep ahead of industry developments. Implement insights and best practices to enhance campaign effectiveness and consumer engagement.