B2B Product Marketing Manager

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing