Vice President On-Premise National Accounts

Job Description :

United States

Job Description

Business Context:
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! With over 200 outstanding brands such as Johnnie Walker and Smirnoff, Ketel One, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!

Our brands are sold in 180 countries at almost every price point, in every category to meet consumer demand with revenues in excess of £11.8 billion. Diageo is a constituent of the FTSE 100.

Diageo North America has the ambition to grow by 50% in the next 5 years. To reach that goal and drive healthy growth, Diageo will need to unlock the full potential of its entire portfolio and gain a sustainable competitive advantage with consumers and customers across channels and geographies.

Context / Scope:

The Vice President On-Premise reports into the SVP National Strategic Customer Growth and leads a team of 2 Directors and 9 Managers that interacts cross-functionally with other Diageo teams.

This position is responsible for driving business performance nationwide. This role is accountable for the strategy, planning and execution of on-premise specific programs & trade drivers against segment opportunities within Casinos, hotels, airlines and dining categories that support high-volume sales of Diageo brands across United States.

Responsibilities and Accountabilities

Build and Lead Diageo’s on-premise plan for US Spirits within Casinos, hotels, airlines, dining to deliver annual dNSV, new distribution, permanent menus and share goals
Lead the category evaluation of business opportunities/gaps and category management strategies leveraging data insights and analytics
Ensure National Strategy & Segmentation Adherence
Drive innovative thinking to develop and implement Menu & Serve strategy and implementation for all national accounts
Transforms insights into actions based on data from agencies such as, but not limited to, Technomic, CGA Nielsen, etc. and insights from distributors
Develop and scale on-premise specific shopper programs across accounts
Ensure that investments are consistent with brand strategy, national objectives and commercial needs.
Manage A&P spend provides appropriate investment to deliver channel plan and achieve consumer goals for brands
Ensure measurement and tracking of critical business indicators and predictors of performance
Consistent review of Return on Investment and adjustments made accordingly

Skills and Capabilities

Proven success influencing internal and external partners,
Strong customer/market strategies and execution plans
Strong financial acumen & execution metrics
Brilliant leadership skills
Effectively identifies and communicates high value opportunities
Proven experience working effectively within a matrix organization required
Resilience and adaptability to perform in high

Qualifications and Experience Required:

Graduate/MBA preferred
15+ years of commercial experience either within Diageo or similar beverage-alcohol company.
End-to-end commercial knowledge and end-to-end P&L experience
Direct on-premise/customer experience preferred
Experience working across a diverse beverage alcohol distributor network preferred
Distributor experience/management a plus

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-07-03

Salary Range:

Minimum Salary:

$191250

Maximum Salary:

$318750

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.