Growth Marketing Manager

BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities. The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events. Responsibilities: Focus areas include Demand and lead generation Lead nurturing Conversion rate optimization Brand building Customer retention Maximizing customer revenue Budget management Driving collaboration across teams Organizing Events PR Key Accountabilities:
* Delivering the audiences and the qualified leads that will drive commercial growth
* Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
* Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
* Ongoing reporting of campaign performance in line with MQL and SQL targets
* Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
* Working closely with sales teams to implement effective lead nurturing processes.
* Development and implementation of nurture workflows and sequences within the Marketing Automation system.
* Experience in ABM campaigns – an advantage.
* Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
* Working with Brand to ensure on-brand communications are delivered within all campaigns.
* Having a commercial view of the customer and putting in place marketing activities to help drive retention
* Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
* Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
* Coordinate logistics, sponsorships, and speaking engagements at relevant events.
* Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
* Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.