Media Buyer

We are seeking a skilled Media Buyer to handle the negotiation and procurement of advertising inventory for the clients of a company that creates a lasting impact marketing solutions for businesses. Your primary objective will be to ensure that advertisements effectively reach target audiences through high-quality channels while keeping costs to a minimum.

In this role, you will need to excel in negotiation, possess strong critical thinking abilities, and establish trust and rapport with both clients and media professionals. If you possess a deep understanding of current media channels and advertising options, we are eager to meet you.

Your ultimate goal will be to optimize ad exposure, surpass competitors, and effectively manage budgets to achieve maximum impact.

As a Media Buyer, your responsibilities will encompass strategic media buying, campaign optimization, budget management, vendor negotiation, and performance analysis. By leveraging your expertise, you will contribute to the success of clients’ advertising campaigns while driving growth for the company.

Responsibilities
Help identify target audiences and plan media campaigns
Compare and negotiate rates, ad space and airtime
Optimize plans and budgets according to the best media mix
Prepare schedules and adjust when needed
Experiment with new platforms and channels
Ensure ads are creative and displayed appropriately
Monitor costs and return on investment (ROI)
Report to clients and build long-term relationships
Requirements and skills
Proven experience as Media Buyer or similar role; experience in digital media is preferred
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software
Excellent communication and negotiation skills
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
BSc/BA in Marketing, Advertising or related field