Growth Operations Manager

Role Overview:

Panaya is seeking a Growth Operations Manager to own our Marketo and SFDC ecosystem and drive end-to-end visibility across both Marketing and Sales efforts — from lead generation to pipeline performance. This cross-functional role will ensure data hygiene, reporting, and optimization of inbound and outbound activities while actively contributing to demand generation, SDR effectiveness, and social growth.

You will play a central role in aligning SDR, Marketing, and Sales efforts by managing systems, analysing performance, supporting campaigns, and surfacing actionable insights that drive growth. This position reports directly to the VP Growth and supports both SDRs and senior leadership with tactical and strategic insights.

Key Responsibilities:

Marketing Operations

Own the daily administration of Marketo, SFDC, and Marketing Hub.
Ensure SDR workflows, lead routing, scoring, and automation are optimized and functional.
Maintain high standards of data hygiene and integrity across all records.
Train team members on best practices and ensure system adoption.

Tracking & Reporting

Develop and maintain dashboards and regular reports covering:
Inbound marketing performance (website, content, SEO, paid).
Outbound SDR efforts (email, sequences, calls).
Pipeline velocity and funnel conversion metrics.
Present insights to the VP Growth, CMO, and Sales/Marketing leaders with actionable recommendations.

Lead Generation & Demand Activities

Support and execute demand generation initiatives, including:
Paid campaigns, webinars, partnerships, email marketing, and gated content.
SDR campaign support (audience segmentation, messaging insights).
Monitor lead sources, campaign attribution, and funnel progression.

SDR & Growth Enablement

Act as a liaison between SDRs and Marketing to align messaging and targeting.
Provide SDRs with enriched lead data, personas, and prioritization.
Track SDR performance and identify coaching opportunities.

Required Qualifications & Skills

+4 years experience in Revenue Operations, Sales Ops, Marketing Ops, or Demand Gen.
Deep hands-on experience with Marketo, SFDC, and Marketing Hub.
Strong analytical skills with experience in building reports and dashboards.
Familiarity with SDR workflows and tools (e.g., Outreach, Salesloft, Apollo, Clay).
Proven experience supporting both marketing and sales organizations.
Self-starter with excellent communication and organizational skills.
Experience with social media tools is a plus.

Temporary position for a period of 10 months