Senior Manager, National Shopper Marketing

Job Description :

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share standard methodology.

Role Overview

The Sr. Manager, National Programming will lead strategic and critical functions of Diageo’s National Shopper Marketing Team.

This role is part of the Diageo team that leads national shopper marketing programs, spanning our full portfolio of spirits brands. As a team we develop and implement big, scalable insight driven programs that are implemented across Strategic Account and independent retail customers and the full path to purchase. Given shifts in shopping behaviors and the acceleration of digital TBA shopping channels and tactics in recent years, as well as anticipating the future of technology (AI, other), these programs scale beyond brick-and-mortar stores to tactics such as social and digital conversion media, experiential, augmented reality, and more.

A priority function of this role is identifying new-to-world, white space ideas that work for our portfolio. The ideas must be lead by category insights and macro cultural trends. Pulling the idea through omnichannel activations that drive conversion along the path-to-purchase is a must.

This role is crucial to rounding out the capabilities and deliverables of the National Shopper Marketing Team. This role will define / benchmark Key Performance Indicators and objectives, collaborate and partner with cross-functional teams as we embark on new ways to engage the shopper, implement program tactics, and conduct post-program performance analysis.

This role reports into and provides critical input to the Director of Shopper Marketing.

Complexity of Role

This role requires someone who can juggle numerous projects at one time and is able to flex their style based on stakeholder interaction. There must be an understanding of data and insights and a preexisting knowledge of key National Strategic Account customers and shoppers. Clear communication is essential as is strong project management. While this role does not have any direct reports, the ability to lead and influence cross-functional decision makers is critical.

Candidate Qualifications

A true linchpin between how we go to market and validating the associated performance
Strong commercial acumen and an ability to anticipate and deliver on commercial needs
Proven track record in Key Performance Indicators / objective identification and validation
Post-program performance capabilities (functional knowledge in Nielsen, IRI a plus)
Influential: Able to articulate and back a recommendation to lead and influence peers, line manager, and (at times) leadership
Acts as an owner: A self-starter who leads by doing
Curious about the big picture, pays attention to trends, and develops new thinking
Nimble, able to multi-task and move at pace
Eager and excited to handle the complex 3-tier system with innovative and compliant recommendations that challenge the status quo
Passionate about brands, shoppers, retailers – and most importantly, collaborating with others

Candidate Experience

7+ years of CPG and / or corporate retail experience (Total Beverage Alcohol a plus). Shopper marketing, digital marketing, and / or data analytics experience.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-07-11

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.