SEO and GEO Specialist

About Us

We believe everyone deserves access to the legal care they need. Funded by leading VC firms, Flare (formerly Themis-Tech) leads the way in legal technology.

At Flare, we're transforming how clients and attorneys work together with one goal: to make legal services accessible and transparent. Our B2C platforms embody our vision of intuitive and empowering legal processes. With our comprehensive case management system for attorneys and intuitive case tracking tool for clients, we help attorneys handle cases more efficiently while keeping clients informed at every step of their legal journey. This innovative approach sets us apart, offering a unique opportunity to redefine the legal service experience

Check out helloflare.com for more!

Overview of the Role

The SEO & GEO Specialist will own and lead the company’s SEO and GEO efforts end-to-end. This role is responsible for building and executing a scalable organic growth strategy, identifying new opportunities, and driving sustainable performance across search engines and emerging discovery platforms. The position requires a strong hands-on approach, close cross-functional collaboration, and the ability to translate business goals into actionable initiatives.

What you will do

Own and execute the SEO & GEO strategy end to end, aligned with company growth goals
Conduct keyword research, competitive analysis, and opportunity mapping across markets
Optimize on-page, technical, and off-page SEO performance
Lead GEO initiatives, including local and geo-targeted optimization (Google Business Profiles, local pages, citations, etc.)
Monitor and improve Core Web Vitals (CWV) and overall site performance
Identify and test new organic growth opportunities, including AI-driven search and discovery platforms
Stay up to date with search engine algorithm changes and industry best practices

Requirements:

5+ years of hands-on SEO experience (GEO / local SEO experience is a strong plus)
Proven experience building and scaling organic growth strategies
Strong understanding of technical SEO, CWV, and site architecture
Experience working closely with engineering and product teams
Data-driven mindset with strong analytical skills
Ability to manage multiple initiatives and prioritize effectively
Comfortable working in a fast-paced, startup environment
Experience with international or multi-market SEO - Advantage
Familiarity with AI-powered search engines and emerging discovery platforms - Advantage
Experience working with CMS platforms and SEO tools (e.g., GSC, GA, Ahrefs, Screaming Frog) - Advantage