Purpose & Overall Relevance for the Organization:

Support the development and implementation of digital experiences on adidas web and app platforms. Offer key support to ensure the strategy and initiatives are flawlessly executed.

Roles and Responsibilities
Ownership of Digital Platforms from a campaign go-to-market perspective. The Digital Activation Specialist plays a critical role in the local go-to-market planning and execution of brand, product, and commercial campaigns on the adidas owned digital platforms (.com and app).

Planning and Strategy: The role is responsible for working cohesively with Digital Activations Hub Stakeholders on planning and strategizing campaigns in line with the brand seasonal calendar, planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaigns.

Go-to-Market Execution:

Ensuring the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines.
Responsible for briefing in and doing post-live checks on Product Landing Pages and Campaign Pages.
Responsible for briefing in promotion mechanics for.com and App.
Define activation executions and content needs.
Write creative briefs as required and evaluate work.
As a part of go-to-market execution, the candidate will work closely with the following teams to ensure a 360 know-how and understanding of the campaign to deliver 100% On Time in Full Campaign Execution
Digital Activation Hub – For toolkits, consumer journey and other key aspects of the campaign like go live, exit and campaign analysis.
Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com
Membership and Performance Media Team – Work closely with Membership and Performance media team to ensure digital activation mechanism (and journey) to support member acquisition, sign-ups or sell-throughs are as per the guidelines.
E-com Operations Team – To ensure coherence between campaign briefing and execution. Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app
E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team.
E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution.

Overall .com/App Consumer Experience (support and collaboration) – The candidate will work very closely with stakeholders in the e-com team to support (not own) key KPIs like conversion and brand engagement. Within the capacity and width of the Digital Activation role, the candidate will track parameters (with support from the e-com team) that affect .com/app conversion i.e., Website bounce rate, Time spent, funnel drop-offs and suggest ways of improvement.

Key Relationships

EM Israel Marketing team
Advertising and digital agencies
Counterparts in EM Hub and global

Key KPI:

Execution excellence in brand campaigns, product launches and commercial promotions
Digital KPIs (Revenue, AOV, CTR, Bounce Rates)

Knowledge, Skills and Abilities

Detail-oriented and highly organized
Experience with the digital production process and the technical nature of developing digital marketing initiatives
Experience with digital marketing and paid media
Written communication skills
Experience in project management – including critical path management to deliver projects on time and within budget

Requisite Education and Experience / Minimum Qualifications

2-3 years' experience in digital marketing
University Degree in Marketing, Communications, Design, Business, or a related field
Fluent in English (spoken and written)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:
Specialist Digital Activation-Maternity Leave
BRAND:
LOCATION:
Holon
TEAM:
Brand Management & Communications
STATE:
HaMe
COUNTRY/REGION:
IL
CONTRACT TYPE:
Full time
NUMBER:
520014
DATE:
Nov 19, 2024