Director of Brand

Agora is a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management - from fundraising and onboarding to reporting, distributions, tax, and back-office automation.

But we’re more than just software. We’re a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter.

Agora is backed by top-tier VCs like Insight Partners and Qumra Capital, and we’re growing fast. We’ve been named one of Globes’ Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insider’s Hottest PropTech Startups.

We’re seeking a Director of Brand to define and elevate Agora’s brand identity, positioning, and narrative in the market. This is a high-impact role that will lead Agora’s Creative, Content, and Design teams, ensuring Agora is perceived as the most established, trusted, and differentiated player in our field. This position can be in our TLV offices or our NYC office.

As the Director of Brand, you will own Agora’s brand strategy and execution across all touchpoints. You’ll lead storytelling, creative campaigns, and visual identity, while ensuring brand consistency across the entire company: marketing, sales, product, HR, billing, customer success, events, and beyond. You are the brand owner inside Agora, responsible for making sure every interaction — whether external or internal — reflects a unified, differentiated, and trusted identity.

Your success will be measured by brand awareness, consistency, market perception, and campaign impact.

Key Responsibilities

Brand Strategy: Define and evolve Agora’s positioning, narrative, and differentiation in the market.
Creative Direction: Lead brand storytelling and creative execution across campaigns, events, and content.
Content & Messaging: Oversee content strategy to ensure consistent voice, tone, and thought leadership.
Visual Identity: Own brand guidelines and ensure consistency across digital, product, and marketing channels.
Cross-Functional Collaboration: Partner with Product Marketing, Growth, Partnerships, and Field Marketing for integrated brand campaigns.
Campaign Leadership: Lead omnichannel brand campaigns and initiatives to increase awareness and perception.
Insights & Measurement: Define and track brand KPIs (awareness, trust, NPS, share of voice, etc.) to refine strategy.
Agency Management: Oversee external partners (e.g., PR, creative agencies) to ensure alignment with brand vision.

Requirements:

7–10+ years in B2B marketing, with significant experience in brand leadership.
Background in Fintech, Proptech, or SaaS strongly preferred.
Proven ability to build and scale differentiated brands in competitive markets.
Experience leading Creative, Content, and Design functions.
Exceptional storytelling and communication skills.
Data-driven, with experience measuring brand impact on awareness and perception.
Strong leadership presence and cross-functional influence.

What Sets You Apart

You’ve built or refreshed a B2B brand that achieved measurable market perception shifts.
You’re equally comfortable driving big-picture brand strategy and managing tactical creative execution.
You thrive in balancing data and creativity to shape compelling brand stories.
You see brand as a growth driver, not just a “look & feel” function.

Equal opportunity:

Agora Software is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.