Manager, TheBar.com

Job Description :

Job Title : Manager, TheBar.com (North America)

About the function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team:

TheBar.com is Diageo’s owned direct-to-consumer e-commerce platform in the US, first launched in 2021. Initially introduced as a curated marketplace for barware, limited-edition and rare spirits, and freshly batched cocktail kits, it has since grown into a vital component of Diageo’s digital strategy. The focus now is on establishing key growth drivers, delivering a personalized digital experience, and integrating TheBar.com more deeply into Diageo’s broader business to enhance brand engagement and consumer insights.

About the role:

We are seeking a highly capable and driven eCommerce professional to support the strategy and operations of TheBar.com in North America. In this role, you will play a critical part in helping to deliver the platform's growth roadmap, collaborating across marketing, product, and merchandising to help grow revenue, expand our consumer database, and increase brand discovery. You will report to a Director and work alongside internal and external teams to ensure aligned and efficient execution.

As Manager of TheBar.com (North America), you will support business planning, performance tracking, partner coordination, and innovation testing. You will manage a small team of contractors and collaborate cross-functionally with Diageo’s global and regional teams. This is a fantastic opportunity to work in a fast-paced, entrepreneurial environment, contribute meaningfully to a growing business, and gain exposure to senior leadership and pioneering digital strategies.

Role Responsibilities:

-Business Execution: Support the delivery of TheBar.com’s strategic roadmap and commercial priorities. Help plan and implement initiatives aligned with revenue growth, brand engagement, and first-party data acquisition.
-Commercial Performance: Help identify and implement tactics to improve sales, conversion, site experience, and operational efficiency. Monitor KPIs and provide insights that support decision-making.
Cross-Functional Collaboration: Work closely with Marketing, Commercial, Finance, Digital, and Global teams to ensure day-to-day alignment and integrated execution.
Partner & Vendor Coordination: Collaborate with external agencies and vendors (e.g., fulfillment, marketing, tech partners) to deliver seamless operations and campaigns.
Performance Tracking & Reporting: Partner with Finance and internal stakeholders to monitor business results, support budgeting, and track key performance metrics.
Test & Learn Contribute to an agile, test-and-learn culture by supporting pilots, documenting results, and identifying ways to scale successful tactics.
Team Oversight: Manage and support the workstreams of 2–3 contractors and coordinate efforts across shared agency and Diageo resources.

Experience/skills required:

5–7 years of experience in eCommerce, digital marketing, or online business operations, ideally within alcohol, beverage, CPG, or luxury industries.
Familiarity with DTC platforms (e.g., Shopify, Klaviyo, CRM tools) is preferred; comfort working with digital tools and collaborating with technical teams.
Experience managing projects and working cross-functionally in fast-paced, matrixed organizations.
Demonstrated ability to take initiative, manage competing priorities, and deliver results.
Experience managing or working with contractors or external vendors is a plus.
Excellent communication, collaboration, and organizational skills.
Strong analytical skills and attention to detail.

This role is ideal for someone who is hands-on, adaptable, and eager to grow within a dynamic team. If you're passionate about digital commerce, consumer experience, and working on a high-impact platform with room to innovate and scale, we welcome your application.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-07-30

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.