Senior B2C Product Manager

Senior B2C Product Manager

We’re looking for an experienced Senior Product Manager to own our B2C product focused on lead generation, which sits at the core of Moonshot’s future revenue engines.

This is a high-impact, hands-on role with wide ownership over user acquisition and conversion funnels, leads routing logic and monetization - from discovery and strategy through execution, launch, and optimization. You’ll work closely with your business unit’s partners and Product guild members.

The role requires strong product skills and leadership, and the ability to drive measurable business outcomes in a fast-moving, performance-driven environment.



 Why You’ll Love Working at Moonshot

Product-first culture where product decisions directly impact revenue.
Ownership over core growth surfaces with real scale and real impact.
Close collaboration with senior leadership and key business stakeholders.
A pragmatic, execution-oriented environment with strong product craft.

 About Moonshot

Moonshot is a leading consumer comparison tech company on a mission to help our users make smarter, faster, and more confident purchasing decisions. Through data-driven technology, advanced marketing strategies, and deep market insights, we connect millions of consumers worldwide with the best products, services, and deals tailored to their needs.

Our platforms are trusted by users to cut through the noise and choose wisely - every time.

Behind the scenes, we’re a performance-obsessed team fueled by innovation, transparency, and real impact.

Ready to launch your next career Moonshot?

Requirements:

✅ What We’re Looking For?

Must-Have:

4+ years of experience as a Product Manager in B2C, growth, lead gen, or scaled consumer products.
Proven experience defining and spec-ing technical API integrations, including writing clear requirements, edge cases, and success criteria in collaboration with engineering teams.
Proven experience owning conversion funnels with measurable business impact.
Strong analytical mindset and confidence making data-driven decisions.
Hands-on experience working closely with designers on UX-heavy problems.
High sense of ownership; comfortable operating independently and moving fast.

Advantage:

Experience in performance marketing or revenue-driven environments.
Familiarity with the financial services sector and with the US consumer market.
Familiarity with analytics and experimentation tools (QuickSight, GA, Mixpanel, etc.).
Understanding of lead quality, attribution, and downstream monetization.
Experience working with CMSs, landing page builders, or experimentation platforms.

Who You Are

The role requires strong product skills and leadership, and the ability to drive measurable business outcomes in a fast-moving, performance-driven environment.

Responsibilities:

What You’ll Be Doing?

End-to-End Product Ownership

Own major lead-generation product areas end-to-end: discovery, strategy, execution, launch, and iteration.
Be accountable for product outcomes, including conversion rates, lead validation logic and quality, and funnel efficiency.
Translate business and growth goals into clear product initiatives and priorities.

UX & Funnel Optimization

Lead optimization of high-traffic B2C funnels - landing pages, forms, onboarding, and conversion flows.
Identify friction points and drop-offs using data, user behavior analysis, and qualitative insights.
Work closely with Product Designer to improve clarity, trust, motivation, and conversion.

Drive structured A/B tests with CRO

Data, Analytics & Experimentation
Spec API integrations with different services and tools.
Define and track KPIs such as conversion rate, CPL, lead quality, activation, and downstream performance.
Partner with Data and BI to ensure reliable tracking, dashboards, and actionable insights.
Use data to prioritize, validate decisions, and communicate impact.

Cross-Functional Leadership

Work hands-on with Engineering, Design, Marketing, PPC, and Data teams.
Write clear PRDs, specs, and user stories; review flows and make product decisions in real time.
Lead decision-making in complex, fast-moving, and sometimes ambiguous environments.
Communicate trade-offs, priorities, and results clearly to stakeholders and leadership.

Product Craft & Process

Help maintain strong, scalable product practices and execution standards.
Leave behind clear documentation, context, and decision rationale.