Operations Specialist

Brief Description:
As a CRM & Operations Specialist at PLAYSTUDIOS Israel, you will own the operational execution of our promotions, rewards, and player engagement systems, ensuring campaigns are configured accurately, launched flawlessly, and monitored effectively.
This role sits at the intersection of Growth, Product, Risk, and Customer Experience. You will translate campaign strategy into live system configurations, manage player segmentation and reward logic, and ensure operational integrity across verification, fraud prevention, and redemption workflows. You will directly impact revenue performance, promotional accuracy, compliance, and overall player experience.
Duties and Responsibilities
• CRM & Campaign Operations: Own the end-to-end configuration and launch of promotional campaigns, including building player segments, setting eligibility logic, configuring rewards (currency allocation, expiration rules, playthrough requirements, redemption limits), and publishing player-facing content to ensure accurate and timely execution.
• KYC & Identity Management: Own and monitor the “Know Your Customer” (KYC) workflows, ensuring all player verification processes are efficient, compliant, and scalable while properly handling edge cases and escalations.
• Risk & Fraud Prevention: Proactively monitor system alerts, player behavior, and promotional activity to identify, mitigate, and prevent abuse, adjusting segmentation and eligibility logic to reduce fraud exposure and reward leakage.
• Promotion Compliance (AMOE): Manage and oversee Alternative Method of Entry (AMOE) processes, ensuring all entries are processed accurately, fairly, and in accordance with established promotional guidelines.
• Redemption Lifecycle: Manage the end-to-end reward and redemption process, ensuring players receive their rewards in a timely manner while identifying and resolving bottlenecks in fulfillment workflows.
• CS Escalation & Synergy: Act as the primary operational point of contact for Customer Support on campaign, eligibility, and reward-related escalations, investigating player timelines and providing clear resolution paths.
• Operational Optimization: Analyze existing campaign and reward workflows to identify manual pain points, propose automation improvements, and collaborate with Product and Engineering to enhance internal tools and scalability.
Requirements

• Motivated to run Operations, Risk Management, or Trust & Safety within a B2C tech or gaming company.
• Experience in one or more of the following:
• CRM Operations
• Marketing Operations
• Loyalty / Rewards Platform Management
• iGaming / Sweepstakes Operations
• Fintech or Trust & Safety with system ownership
• Hands-on experience operating a CRM or back-office system (segmentation, reward configuration, campaign setup).
• Experience building rule-based player segments.
• Experience configuring promotional mechanics or bonus structures.
• Familiarity with KYC processes and fraud detection methodologies.

Our ideal candidate has:
• Bachelor’s degree in: Industrial Engineering & Management, Information Systems, Business Administration, Economics, Data Analytics Or equivalent practical experience
• Strong preference for candidates comfortable with structured logic, systems thinking, and operational configuration.
• That magical ability of “Making things done.”
• High attention to detail-you spot the small inconsistencies that others miss.
• A proactive mindset; you don’t just report problems, you propose solutions.
• The ability to work under pressure and manage multiple high-priority tasks simultaneously.
• Experience with ticketing systems (e.g., Zendesk, Jira) and back-office administrative tools.
• Strong advantage: Previous experience in Fintech, iGaming, or high-volume promotional platforms.

Success in This Role:
• Campaigns launch on time with zero configuration errors.
• Player segments accurately reflect business and risk objectives.
• Rewards and playthrough mechanics are configured correctly.
• Minimal customer support escalations due to operational misconfiguration.
• Reduced promotional abuse and improved control over reward leakage.
• Continuous improvement of operational efficiency and automation.

This is a hybrid role based in our Tel Aviv office, with three on-site workdays per week.

About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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