Business Analyst

We are looking for a Business Analyst- Customer Facing who will be responsible for the assessment of games and marketing campaigns.

A key aspect of the role will be a collaboration with the games team in analyzing new games performances and with the marketing team in designing engaging campaigns that can be measured and conducting the pre-campaign analysis and cost estimations.

He\She will be providing valuable insight into customers’ behavior at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty.

What You'll Do

· Analyze the success of games in iGaming sites, including performing benchmarking analysis.

· Collaborate with the marketing team in the design of engaging campaigns that can be analyzed and conduct pre-campaign analysis.

· Deliver customer insights and make recommendations by performing post-campaign analysis

· Provide timely and accurate monthly reporting of KPI

· Partner with cross-functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value

· Provide support for the development of predictive models, customer segmentation studies, and reports

· Understand performance and explain the story behind the numbers, prepare data sets for the analysis by querying multiple data sources

· Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions.

· Identify opportunities to improve business/marketing performance Manage Snr. Stakeholder Expectations

· Answer business questions using data and analytic techniques, providing fact-based responses

· Data preparation: define, transform and structure data so that the data is ready for analysis

· Create new measures and dimensions within the data as needed to solve the problem at hand.

· Find and implement analytical approaches to decision making optimization

· Demonstrate the value of your analytical outputs in terms of decision-making improvement.

· Educate business users and leaders on how to measure performance.

· Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically

What We're Looking For

· Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow

· Excellent understanding of KPIs, business processes, and data context

· Capable of clarifying business hypotheses and applying the analytical techniques to test them

· Capability to interpret data and drive business conclusions

· Excellent presentation skills and experience in “telling the story” behind the numbers.

· Intermediate Knowledge of SQL

· Expert in A/B testing and relevant statistical knowledge

· Experience in PowerBI

· Degree in science, economics, mathematics, computer science or statistics

· Python, R, or equivalent – an advantage

· Google Analytics knowledge – an advantage

· English- fluent speaking and writing capabilities

Company Summary

Aristocrat Interactive

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Ltd (ASX: ALL) is a top 20 Australian listed company, with 7000+ employees worldwide. Our company mission is to “bring joy to life through the power of play” across a growing range of land-based and digital entertainment channels every day. Our fast-growing business sits at the intersection of technology and creativity, with innovation embedded into every aspect of our business. Aristocrat’s business encompasses Aristocrat Gaming - the World’s #1 premium provider of casino games, innovative technology and customer experience solutions, along with Pixel United, a mobile games powerhouse. Pixel United boasts three world-leading game publishers in Product Madness, Plarium and Big Fish Games that collectively entertain millions of players every day. Our new Real Money Gaming (RMG) business aspires to become the third global operation within Aristocrat, and the world’s go-to destination for RMG.

Our Values

All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations