Application Digital Product Manager

As a Digital Product Manager at Maytronics, you will own the strategy and execution of our B2C mobile and web applications, which support our ecosystem of robotic pool cleaners and related services. This cross-functional role is responsible for managing the end-to-end lifecycle of our consumer-facing apps and B2B apps – from ideation and design through delivery, optimization, and eventual sunsetting when appropriate.

You will work closely with UX/UI teams, marketing managers, system engineers, developers, QA, and robotic product stakeholders to ensure seamless integration between hardware and digital experiences and generate revenue through the App ecosystems. This is a strategic, hands-on role where you’ll drive continuous improvement across the customer lifecycle, from awareness to purchase and retention, using data, experimentation, and a strong product mindset.

Key Responsibilities

Product Planning & Development

Lead the discovery and definition of business drivers, features and enhancements across multiple digital applications.
Translate business goals and user needs into detailed product requirements, user stories, and acceptance criteria.
Work with UX designers to deliver engaging, intuitive, and user-friendly interfaces.
Use Salesforce Marketing Cloud (SFMC) to orchestrate personalized communications, push notifications, and customer lifecycle automations.
Continuously improve conversion rates, engagement, and retention through experimentation (A/B testing), analytics, and customer feedback.
Define KPIs and success metrics, monitor performance, and adapt strategies accordingly.
Coordinate with embedded and systems teams to ensure robust app-to-device communication.
Own backlog grooming and sprint planning with development teams.
Work with marketing leaders to drive revenue streams and App stickiness.

Cross-Functional Collaboration

Serve as the primary liaison between digital, hardware, QA, support, and project teams.
Ensure alignment between app development and robotic product roadmaps.
Participate in agile collaborations, bringing user and business perspectives into every phase.
Work closely with QA to define testing priorities and ensure product quality.

Management & Operational Support

Triage and prioritize incoming bugs, support requests, and performance issues.
Oversee hotfixes and app updates in response to market needs.
Monitor app performance, gather user feedback, and identify opportunities for continuous improvement.

Lifecycle Management & Product Strategy

Manage the complete lifecycle of digital applications from launch to retirement.
Develop and maintain clear roadmaps, ensuring alignment with business goals and customer insights.
Ensure legacy applications are supported with critical updates while guiding users to newer platforms.

Future Responsibilities (Planned Growth Areas)

Lead market and competitive analysis to stay ahead of digital trends.
Define and track KPIs to measure feature success and user engagement.
Work with BI/data teams to make data-informed product decisions.

Requirements:

Required:

4+ years of experience in digital/mobile product management, preferably with connected devices or consumer apps.
Proven experience in eCommerce or app-based sales & marketing flows.
Strong familiarity with Salesforce Marketing Cloud – must understand how to collaborate with technical and marketing teams using these platforms.
Solid understanding of conversion funnels, customer segmentation, and journey orchestration.
Strong experience writing clear product documentation (PRDs/MRDs, user stories).
Familiarity with Agile methodologies and tools (Jira, Confluence, etc.).
Proven ability to manage cross-functional teams and complex technical dependencies.
Excellent communication and project management skills.