VP Marketing

About The Position

PlainID, a leading start up in Identity, Authorization & Security is seeking a VP Marketing to lead PlainID’s global marketing strategy and execution. This is a key role responsible for driving brand awareness, demand generation, product positioning, and overall market impact in the rapidly evolving identity and security ecosystem.

Responsibilities

Define and execute PlainID’s global marketing strategy to support business growth and revenue goals.
Build and lead a high-performing marketing organization spanning demand generation, product marketing, digital, brand, and communications.
Strengthen PlainID’s positioning as the Authorization category leader
Partner with Sales, Product, and Customer Success to align go-to-market strategies and accelerate pipeline creation.
Oversee brand storytelling, messaging, and thought-leadership initiatives — including events, PR, analyst relations, and social media.
Manage marketing budgets, KPIs, and performance analytics to ensure data-driven decision-making and measurable ROI.
Drive collaboration with partners and alliances to expand ecosystem presence.
Requirements
10+ years of B2B marketing leadership experience, including at least 3 years in a senior leadership role (VP/SVP/Head of Marketing).
Proven success leading marketing for a SaaS or cybersecurity start-up.
Deep experience in demand generation, brand building, and product marketing for enterprise technology.
Experience with AI tools
Proactive, hands-on and ‘can-do’ approach
Strong analytical mindset combined with creativity and storytelling ability.
Communication, and collaboration skills.
Bachelor’s degree in Marketing, Business, or a related field (MBA – advantage).