Senior Brand Manager

About Sweet Security

Sweet Security is one of the fastest-growing companies in cloud and AI security, backed by top-tier investors and trusted by leading global enterprises. This is a chance to join at a pivotal moment—where strong product-market fit, real customer momentum, and a bold vision for the AI era are already in motion. The team combines deep technical expertise with a culture of ownership, speed, and high standards, giving you the opportunity to make a real impact, shape the category, and grow alongside a company that's quickly becoming a defining player in modern security.

With $120M in funding, Sweet Security is building the next generation of runtime cloud and AI security.

Job Description

Sweet Security is looking for a Senior Brand Manager to define and elevate how we show up in the market. In this role, you'll own our brand strategy and creative direction, ensuring consistency and impact across all touchpoints. You'll translate market opportunities into integrated campaigns that drive awareness, engagement, and pipeline for our cloud security solutions.
As the key connector between demand generation, product marketing, and field marketing, you'll blend strategic insight with creative leadership to shape our story, amplify our voice, and strengthen our brand presence.

Responsibilities

Own the development and evolution of Sweet Security's brand identity, ensuring consistency across all channels and markets.
Lead the planning and execution of integrated, multi-channel campaigns that align with brand strategy and drive measurable growth.
Partner closely with product marketing and sales to define messaging, offers, and audiences.
Serve as the connective tissue between demand generation, product marketing, and field marketing to ensure alignment and collaboration.
Define campaign and brand objectives, KPIs, and reporting frameworks, tracking performance against business goals.
Direct creative development, working closely with design and content teams to produce compelling assets that reflect brand identity.
Consider GTM strategies, ICP, and buyer personas to inform creative, competitive initiatives that differentiate Sweet Security.
Test and optimize campaigns across digital, content, email, and paid channels to maximize impact.

Requirements

5+ years of experience in brand management, ideally in B2B SaaS or cybersecurity.
Proven track record of building or scaling brand presence in competitive markets, with strong campaign execution skills.
Deep understanding of full-funnel marketing and the lead lifecycle.
Strong analytical skills, with the ability to translate insights into action.
Strategic thinker with creative sensibility and excellent execution skills.
Exceptional communication and collaboration abilities, with experience working cross-functionally with marketing, sales, and product.
Ability to balance long-term brand building with short-term demand generation goals.

Sweet Security is an equal opportunity employer and is proud to be part of a diverse, multicultural world. We are committed to fostering an inclusive workplace where every employee has equal opportunities to grow and succeed. We believe that diversity is a key driver of success, and we encourage curiosity, innovation, and the integration of diverse talents across our global teams. All candidates are considered based on their qualifications, experience, and professional fit. We are committed to providing equal opportunities regardless of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, veteran status, or any other characteristic protected by law.
At Sweet Security, we see diversity and inclusion as core values, and we actively work to foster a respectful, equitable, and empowering environment for all our employees, customers, and partners.