Chief Marketing Officer (CMO)

Description:

About Black Rabbit

Black Rabbit is a fast-growing Travel Tech company on an exciting growth journey.

We combine smart technology, competitive pricing and a seamless customer experience to help travelers book with confidence.

As we continue to grow and evolve, we're looking for a CMO to join our leadership teamand own the company's next stage of growth.

About the Role

We are looking for an experienced, business-oriented marketing leader to drive ournext stage of growth.

Working closely with the CEO and cross-functional teams, you will own the company's growth agenda, leading marketing strategy, customer acquisition, CRM, lifecycle marketing and Go-to-Market initiatives while partnering closely with Product, R&D, Data and Commercial teams.

This is a hands-on leadership role. Beyond defining strategy, you will establish and optimize key marketing capabilities, laying the foundations for a customer-centric marketing function that will support the company's future growth.

Success in this role will be measured by the ability to drive sustainable and profitable business growth.

Key Responsibilities

• Own the company's growth agenda, driving customer acquisition, revenue growth and long-term customer value.

• Lead the company's marketing strategy while playing a key role in future growth and expansion initiatives.

• Build and scale the company's core marketing capabilities, including customer acquisition, CRM, lifecycle marketing and marketing automation.

• Turn customer and market insights into commercial growth opportunities.

• Partner closely with Product, R&D;, Data and Commercial teams to improve conversion, customer experience and business performance.

• Define, measure and optimize the marketing KPIs that drive sustainable business growth.

Requirements

• Proven marketing leadership experience in B2C and E-commerce.

• Strong expertise in customer acquisition, CRM, lifecycle marketing and marketing automation.

• Proven experience in international market expansion, including market research, localization and Go-to-Market execution.

• Deep understanding of consumer behavior and customer journeys.

• Strong commercial, analytical and data-driven mindset.

• Hands-on approach with the ability to combine strategic thinking and execution.

• Fluent English.

Preferred Qualifications

• Experience in Travel, Travel Tech, Marketplace or Consumer Tech.

• Experience in both technology companies and consumer brands.

• Experience in a fast-growing scale-up environment.