Growth & Product Marketing Lead

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 30 countries today, 23 of which are with the Wolt product and brand.

At Wolt, we’re about getting things done. You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Join us today to build Wolt together.

Job Description

What You’ll Be Doing

Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.

Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.

Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.

Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.

Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.

Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.

Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.

Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.

Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.

Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.

Qualifications

What We’re Looking For

6+ years of experience in growth, digital, or product marketing, with a proven ability to drive customer acquisition and retention.

1-2 years of leadership experience, mentoring teams and fostering a culture of innovation.

Strong analytical skills, with expertise in customer journey optimization, performance marketing, and funnel analysis.

Hands-on experience with digital marketing tools, analytics platforms, and CRM systems, with the ability to implement and optimize strategies directly.

Ability to learn new products and systems quickly, ensuring seamless integration of marketing efforts with evolving technologies.

Deep understanding of digital consumer behavior, particularly in digital-first businesses.

Experience in a fast-paced, high-growth environment, ideally in e-commerce, fintech, or consumer tech (experience in a global company is a plus).

Fluency in English and Hebrew is a must.

Additional Information

Why Join Us?

Be part of a rapidly growing company shaping the future of on-demand services.

Lead high-impact marketing initiatives with real business results.

Work in a dynamic, innovative environment alongside a passionate, collaborative team.

Competitive salary, benefits, and strong opportunities for career growth.

If you’re ready to take on a high-impact marketing role and drive real growth, we’d love to hear from you!