VP Brand Marketing

Description:

Guardio protects millions of people from phishing, scams, and AI-powered fraud the modern internet throws at them every day, in real time, before they ever know it was there. Most of cybersecurity was built for enterprises. We're building it for everyone else, in a category being rewritten by AI on both sides: how threats evolve, and how people find the products that stop them.



The role

We're looking for a VP Brand Marketing to define how Guardio shows up in the world - and how that presence translates into meaningful, scalable growth.

Marketing at Guardio isn't just about visibility. It's about shaping how millions of people understand the internet they actually live on, and giving them the awareness and tools to protect themselves. Every story we tell, every piece of research we publish is a chance to make someone meaningfully safer online.



What you'll own

• Brand & narrative - Guardio's brand, positioning, narrative, and voice - ensuring clarity, consistency, and differentiation. Bring Guardio to a household-brand level - one people trust and love
• PR & communications - Amplify Guardio's success, research and messages and turn them into stories that earn coverage in mainstream press, security trades, and the financial analyst/VC conversation.
• Social & community - Stay on top of cultural and platform trends. Build a unique, recognizable brand voice and the community that comes with it.
• AI-native operating model - Design the team, processes, and workflows that enable a small group to operate at the scale of a much larger one. Leverage AI across content, creative production, research, and PR to drive speed, quality, and smarter decision-making.
• Hacks and unconventional plays - Earned moments, opportunistic newsjacking when major scam stories break, partnerships nobody else would think of, stunts that punch through.
• Make the unmeasurable measurable - Build the data discipline that most brand orgs don't have. Stand up brand health tracking, awareness and consideration studies, brand lift, share of voice, MMM contribution, and the dashboards that let us argue for brand investment with the same rigor as performance. 
• Brand assets - Manage and measure Guardio's website, SEO, and GEO (generative engine optimization). Come up with new satellite assets that compound over time and make Guardio impossible to miss.
• Leadership & strategic partnership - Hire, develop, and lead a high-performing marketing team (humans and agents), creating clarity, ownership, and velocity while staying hands-on for the work where it matters most. Act as a strategic partner to the executive team, bringing market insights, user understanding, and competitive perspective into company decisions.

What we're looking for

• A proven marketing executive who has built and scaled a high-impact consumer brand in the US - ideally in a fast-growing, product-led environment.
• A leader with the data discipline to bring rigor to areas most marketers treat as unmeasurable - brand lift, awareness, perception, trust - and the willingness to defend brand investment with numbers.
• An AI-native operator. You don't just use AI tools; you redesign how marketing gets done around them. You've built or are building agent-augmented teams, and you have a point of view on what marketing looks like in 2027.
• A hacker at heart. You've shipped unconventional plays - stunts, earned moments, partnerships, organic loops - and you treat the "rules" of brand marketing as suggestions.
• A world-class storyteller who can turn complex products and emerging threats into simple, compelling narratives that move people.
• Strong business acumen, with experience owning metrics, driving impact, and aligning marketing with company goals.