Retention Marketing Manager- Maternity Leave Replacement

Description:

The Retention Marketing Manager will be responsible for executing and designing Gett’s customer retention strategy, combining hands-on campaign execution with creative content development.

This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.

This is a temporary position to cover for maternity leave.

Key Responsibilities:

• Own and optimize the customer lifecycle communications for Gett’s B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
• Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
• Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
• Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
• Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
• Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
• Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
• Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
• Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

• 2+ years of hands-on experience in CRM, retention marketing, or lifecycle marketing roles within a B2C environment – Must
• Native Hebrew speaker with proven experience targeting and creating content for the Israeli market – Must
• Strong Hebrew writing and creative skills, with the ability to produce compelling, marketing-focused content – Must
• Proven experience in building, managing, and optimizing customer journeys – Must
• Strong understanding of customer lifecycle principles, including retention, reactivation, and churn prevention
• Experience creating and managing marketing content briefs and working closely with creative teams
• Familiarity with email marketing best practices and automation workflows
• Analytical mindset with the ability to derive insights and optimize campaigns accordingly
• Excellent communication and organizational skills, able to juggle technical and creative tasks
• Fluent in English, spoken and written
• Ability to work effectively in a fast-paced, deadline-driven environment and collaborate across departments
• Experience with Braze or similar marketing automation platforms – Strong Advantage
• Technical skills with CRM platforms, HTML, or SQL – Advantage

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