Trade Marketing Coordinator

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating!

About the role:

This role supports the full Trade Marketing team by helping to organize, coordinate, and track the development and completion of commercial programs across all brands and Customer channels. The role also includes direct support for our smaller Whiskey brands within the portfolio, ensuring through-the-line activation and basic programming support with direct brand communication.

This is a highly cross-functional role that will touch all elements of program development, execution, tracking, and communication to the field. The right candidate will be detail-oriented, proactive, and curious, with an interest in commercial marketing and brand-building.

Role Responsibilities:

Team & Project Support

Coordinate timelines and deliverables across CP&A, Shopper, eComm, and Selling Strategy teams.

Manage key calendars, templates, file organization, and field-facing tools.

Schedule and manage logistics for internal team meetings and cross-functional work sessions.

Supporting the full Customer Marketing team needs through initiatives as needed from the department SVP and LT.

Commercialization Brand Support

Act as the day-to-day coordinator for several small-sized brands within the Whiskey portfolio. Direct responsibility of multiple brands, ex: Roe & Co, Seagram’s 7, Blade and Bow.

Lead in briefing small-scale commercial programs, handling POS assets, and fielding brand-related questions from field/commercial partners.

Collaborate with the CP&A Director on brand activations and asset sharing.

Budget & Operations

Support budget tracking and PO management across teams (using CPS), in partnership with Finance and Procurement.

Work alongside CAT to ensure 100% compliant half and fiscal close for the Customer Marketing department.

Assist in Planning needs across AOP and A&P on an annual basis.

Help consolidate spend reporting, particularly for low-volume or emerging brand activity.

Communication & Tools

Upload and maintain program materials in DiageoNOW, DCH, and other shared tools.

Coordinate the Trade team's input into newsletters and national comms updates.

Lead onboarding process and resource distribution for new Trade Marketing hires.

Asset Support

Assist with digital asset routing, approvals, and communication for Trade and field use.

Track deployment of digital and POS tools for smaller brands or BTL-only campaigns.

Management of weekly call content uploading, accuracy and working alongside CMS team to co-own the agenda, from a content stand-point.

Experience / skills required:

Bachelor’s degree required.

2-4 years of experience in a marketing, commercial, operations, or coordinator role preferred.

Excellent organizational skills and ability to manage multiple timelines.

Strong stakeholder management skills and holding accountability among teams across the full Customer Marketing department

Comfortable navigating matrixed teams and working with both creative and commercial stakeholders.

Familiarity with Diageo systems (CPS, DCH, DiageoNOW) is a plus, but not required.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-08-26

Salary Range:

Minimum Salary:

$66413

Maximum Salary:

$110688

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.