Senior Data Analyst

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you'd be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world's best advisors and content to empower everyone to live happier lives.

Ingenio offers the world's largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you'll be impactful:

We are seeking a Senior Data Analyst to deepen our understanding of marketing and retention performance across our brand portfolio. The ideal candidate will bring expertise in performance marketing, affiliate marketing, organic growth as well as experience analyzing customer retention and CRM initiatives. In this role, you will communicate insights to executive leadership and support marketing success by developing, maintaining, and interpreting critical Tableau reports that track key business metrics. Your analytical work will directly inform strategic decisions, shape marketing direction based on data driven insights and testing, and drive optimization of both acquisition and retention efforts.

What you'll be doing:

Lead acquisition analysis of brand results relative to key metrics such as CAC, CLV, and ROAS, and create analyses to reveal interactive effects between brands and channels.
Partner with Acquisition to surface insights and drive accountability and growth.
Partner with Retention to improve activation of new customers and monetization of repeat customers.
Collaborate with the cross-functional teams to plan, execute, and analyze A/B tests,
using analytical and statistical approaches to continually improve results.
Maintain dashboards that track KPI and provide insights into marketing effectiveness & ROI.
Identify target audiences, develop marketing strategies, and optimize campaign tactics by proactively exploring available data to generate and advocate actionable insights that drive performance and value.
Stay updated on industry trends, emerging technologies, and best practices in analytics to recommend innovative approaches and solutions.

What you'll need to be successful:

5+ years of experience in Marketing/Growth analytics, Performance marketing, and Retention/CRM.
Bachelor's degree in mathematics, statistics, economics, or a related quantitative field.
Exceptional skills in Google Sheets, Excel, Slides, PowerPoint, data extraction and analysis.
Skilled in Tableau/Data visualization software. Familiarity with Python and/or R is a plus.
Experience in funnel engagement analysis and multichannel campaign performance; familiarity with product analytics tools (e.g., Mixpanel) is a plus.
Demonstrated experience designing, executing, and interpreting A/B tests in acquisition or retention initiatives.
Proven ability to independently frame business problems, extract insights from raw data, and drive projects from initiation to completion, even in ambiguous settings.
Familiarity with various attribution models, and experience operating in a multiplatform, multibrand environment that includes cross-sell and up-sell strategies.
Strong team player with a results-oriented approach and exceptional communication, presentation, and collaboration skills, including creating executive-level reports and presentations.

Perks & Benefits:

Friendly, talented, collaborative, and entrepreneurial team
Competitive and comprehensive benefits and perks
Work in the international company
Generous holiday and PTO policies
Technology stipends
Training and development opportunities and allowance
Fun and inclusive digital, and in-person events
Employee groups - global culture committee, fun committee, wellness group and more
Hybrid working model - work from home up to 3 days/week, our office is located in Petah Tikva

Why Ingenio?

Our growing team of over 300 employees is powered by our diverse perspectives and company core values:

We are humble. We believe the best result is achieved by leveraging others' perspectives
We think like owners. We make decisions that optimize for the greater good of the organization
We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.